CHICAGO and PITTSBURGH — In a partnership with cream cheese brand Philadelphia, Milk Bar debuted the first sweet and mini variant of its Bagel Bombs.
The Red Velvet Philly Bagel Bombs combine the classic red velvet and cream cheese flavor pairing in a unique innovation. This product features a sweetened cream cheese core with chocolate wrapped in red velvet bagel dough.
Red Velvet is one of Milk Bar’s best-selling flavors. This, combined with Philadelphia’s flavor and texture profile, spurred inspiration for this product.
“One of the many special things about our product is its unique silky smooth and creamy profile that amps up the creaminess of so many foods, which you see come to life beautifully in the Red Velvet Philly Bagel Bomb,” said Keenan White, senior brand manager of Philadelphia at Kraft Heinz Co. “As we continuously push to uncover unique and irresistible ways for fans to enjoy Philadelphia, this partnership with Milk Bar was a natural fit. We love how both brands have tapped into hallmarks of what make them beloved while doing it in an unexpected and consumer-driven way with this limited-time offering.”
The Bagel Bomb was initially created in 2011 exclusively in Milk Bar locations. The limited-edition sweet variant is available for purchase in Milk Bar’s New York City, Los Angeles and Washington DC locations, as well as for nationwide purchase on the bakery’s website.
“Teaming up with Philadelphia (my only choice when it comes to cream cheese, btw) felt like the truest way to roll out our first-ever nationwide bagel bomb offering: the Red Velvet Philly Bagel Bomb,” said Christina Tosi, chef and founder of Milk Bar. “The combo of red velvet’s decadence with just the right amount of creaminess that only Philly can provide bakes up an irresistible experience that we’re so excited to finally offer to our community nationwide.”
