NEW YORK — Magnolia Bakery is expanding its reach into the CPG space with the addition of Oatmeal Raisin, a new flavor of its Banana Pudding Cookies.
The soft-baked cookie features chewy oats, cinnamon and raisins and is crafted with butter and bananas.
“When blending the nostalgic flavors of Oatmeal Raisin with our classic Banana Pudding Cookie, we knew we created something special,” said Jenna Catalano, director of commercialization, CPG at Magnolia Bakery. “We wanted to expand our packaged cookie line, offering customers new ways to savor and enjoy Magnolia Bakery desserts in grocery stores across the country.”
Oatmeal Raisin is the fourth flavor in Magnolia’s packaged cookie lineup, joining Classic Vanilla with White Chocolate Chips, Chocolate Chunk, and Confetti with White Chocolate Chips.
A spinoff of the bakery’s signature banana pudding, the cookie line, launched in 2023, marked Magnolia’s first steps into CPG.
The 2-ounce Banana Pudding Cookies are individually wrapped and come in 4-count packs for an SRP of $7.99.
