NEW YORK — Ladurée held the grand opening for its latest location in the Hudson Yards neighborhood of New York City.
“Our new address meets the modern needs of gourmets pressed for time,” said Mélanie Carron, managing director of Maison Ladurée. “It offers a delicious and elegant interlude with all Maison Ladurée’s well-established authenticity.”
In addition to its classic fare of macarons and viennoiseries, the brand is also offering a variety of new products for customers including drinks inspired by Ladurée’s patisserie and three new cookie flavors: Peanut, Pistachio, and Chocolate Buckwheat.
“With the creation of these first gourmet drinks, our aim is to evoke our iconic patisseries and surprise our customers with flavors that they have never tasted in this way,” said Julien Alvarez, Ladurée’s executive pastry chef.
Beyond the new cookie flavors, Ladurée rolled out three new baked goods — two macarons and one cake — in a partnership with Netflix ahead of the new season of Bridgerton.
