KANSAS CITY, MO — The June 2025 Craft to Crumb mini-mag is now live.
The Q2 issue spotlights McLain’s Bakery, a staple in the Kansas City, MO, community since 1945 that provides classic American baked goods and premier wedding cakes, all with a hometown feel its regulars have come to expect.
In the Baker Profile, meet Lisenia Salazar and Sharon Reitz, McLain’s head baker and director of bakery experience, respectively, who work in sync behind the scenes to keep things moving across the bakery’s six locations.
Here’s a glimpse of what else this issue has in store:
– IBIE Perspective | A look at operational challenges retail bakers are facing and the resources available at the International Baking Industry Exposition to troubleshoot them
– Hot Takes | The latest products hitting bakery cases
– Seasonal Spotlight | The allergy-friendly treats guiding the 2025-26 school year
– Business Insight | Top things to consider when choosing an insurance policy
– Design Tech | A step-by-step tutorial for perfecting icing writing techniques
– Bakers Doing Good | Showcase of bakeries that give back to their communities
– Look | Listen: The latest multimedia content featuring baker interviews and behind-the-scenes sneak peeks
– Heard at the Bench | A highlight from Craft to Crumb’s audio series, hosted by Richard Charpentier, CMB, CEO of Baking Innovation
Since its launch in 2023, the Craft to Crumb mini-mag has climbed to the top of the virtual stack, becoming a leader in the B2B artisan retail baking space. It’s known for its casual, insightful conversations with some of the industry’s most innovative bakers.
