MOONACHIE, NJ — Paris Baguette is going beyond the bakery case with the drop of a branded merch line, designed specifically with customers in mind.
The Paris Baguette Shop — the brand’s first-ever online retail experience — offers limited-edition gifts inspired by motifs of the popular bakery cafe chain.
“We’re always looking for meaningful ways to surprise and delight our guests,” said Cathy Chavenet, chief marketing officer of Paris Baguette North America. “The Paris Baguette Shop opens up an exciting new opportunity to spread holiday cheer through thoughtful gifting and small joys that make the season even brighter.”
Featured merchandise includes the Signature Soft Cream Sweatshirt and Sweatpants set, “Baguette About It” long-sleeve t-shirt, Croissant Slippers and a giant Croissant Plush.
For every Paris Baguette Shop order, the bakery chain is offering a scratch-off card redeemable for a free treat at any Paris Baguette location, with eligibility for customers to win free cake for a year.
By offering an alternative way for customers to get their Paris Baguette fix, the brand is building a following through more than just its baked goods.
