NEW YORK — Inspiration for baked goods can come from anywhere. In the case of Dominque Ansel Bakery, a partnership with beauty brand Sally Hansen offered new colors and shapes to spur innovative sweet treats.
The award-winning bakery teamed up with the nail polish brand to elevate Sally Hansen’s latest collection and used its baking expertise to craft something new.
“I’ve always been fascinated with nail art as a source of inspiration for artistry and design,” said Chef Dominique Ansel, owner of the eponymous New York bakery. “The techniques and tools used in creating beautifully intricate nail designs are very similar to baking techniques, whether it’s stenciling chocolate, glazing pastries, or airbrushing cakes. I was excited to develop a pastry inspired by Sally Hansen’s newest innovation and created a duo of Linzer cookies, complete with tiny cut-out droplets and hand-piped glaze that mimics the polishes’ pink hues.”
The bakery created two French sable layered cookies: the Blush Crush Linzer Cookie, featuring a strawberry white chocolate ganache, and the Berry Best Effort Linzer Cookie, made with a raspberry jam filling.
The cookies are available exclusively for customers who get one of the limited-edition mailer boxes, which include a redemption code for them to pick one of the two flavors Dominque created for this collection.
Through cross-brand partnerships, bakeries can appeal to a broader audience of prospective customers and spur unique innovation. Other bakery brands that have found success with similar partnerships include Magnolia Bakery, Funny Face Bakery and PopUp Bagels.
