Rows of Dubai Chocolate brownies from Crumbl on light green background
PHOTO COURTESY OF CRUMBL

Crumbl reveals Dubai Chocolate Brownie offering

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LINDON, UT — Crumbl is no stranger to trendy, limited-time offers, and its newest sweet good continues that record.

Following the online buzz of the Dubai Chocolate flavor profile, the bakery brand released a Dubai Chocolate Brownie, available for one week only. The product features a Kataifi- and pistachio-filled brownie topped with milk chocolate and a pistachio cream drizzle.

“Crumbl constantly tackles food trends in a fresh and creative way,” said Sawyer Hemsley, Crumbl co-founder and chief branding officer. “Our Dubai Chocolate Brownie brings that viral flavor to life in a way that only Crumbl can.”

By connecting with customers on social media and gauging whether the product base should be a brownie or cheesecake, Crumbl maintained its use of digital feedback to make strategic decisions involving its rotating menu.

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