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Rows of Dubai Chocolate brownies from Crumbl on light green background
PHOTO COURTESY OF CRUMBL

Crumbl reveals Dubai Chocolate Brownie offering

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LINDON, UT — Crumbl is no stranger to trendy, limited-time offers, and its newest sweet good continues that record.

Following the online buzz of the Dubai Chocolate flavor profile, the bakery brand released a Dubai Chocolate Brownie, available for one week only. The product features a Kataifi- and pistachio-filled brownie topped with milk chocolate and a pistachio cream drizzle.

“Crumbl constantly tackles food trends in a fresh and creative way,” said Sawyer Hemsley, Crumbl co-founder and chief branding officer. “Our Dubai Chocolate Brownie brings that viral flavor to life in a way that only Crumbl can.”

By connecting with customers on social media and gauging whether the product base should be a brownie or cheesecake, Crumbl maintained its use of digital feedback to make strategic decisions involving its rotating menu.

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Annie Hollon

Annie Hollon is an experienced journalist, copywriter and social media strategist. As digital editor of Avant Food Media, her contributions include coordinating web content for Commercial Baking and Craft to Crumb, leading social media content and strategy, and crafting features for both brands' magazines. She also established the To Build a Bakery series on Craft to Crumb featuring the stories of growth for bakeries of all scales. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and exploring what Kansas City has to offer.

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