“As a kid, many of my after-school snacks were from Entenmann’s — I used to eat the topping from the Devil’s Food Crumb Donuts before diving into the donut,” said Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa. “Entenmann’s treats have such a unique flavor that takes me back to those afternoons, and now, I couldn’t be more excited to partner with Entenmann’s to celebrate their 125th birthday.”
The collection features three bite-sized cupcake flavors inspired by Entenmann’s products: Devil’s Food Crumb, Chocolate Chip Cookie and Party Cake.
“As soon as we found out that Melissa was a long-time fan of Entenmann’s, we knew we had to tap her to help celebrate our big milestone birthday,” said Catherine Danielowich, senior brand manager at Bimbo Bakeries USA, parent company of Entenmann’s. “Their expertise in innovative mini-cupcakes and birthdays, combined with our beloved baked goods recipes, has resulted in a delicious trio of Entenmann’s-inspired cupcakes.”
The cupcakes are available in a 6-pack in-store only and in a 25-pack in-store and on the Baked by Melissa website while supplies last.