KANSAS CITY, MO — The Big Game is almost here, and bakers across the US are prepping football-inspired items to appease to customers. While some have been making products that tie into their respective hometown team’s season, the Super Bowl is a major cultural moment for bakeries to get creative with their classic offerings.
From scored pretzel bread resembling footballs to classic products decked out in shades of red and yellow, here’s how some bakeries are gearing up for Super Bowl LVIII.
Freed’s Bakery | Las Vegas
With the Super Bowl taking place in this bakery’s hometown, Freed’s has a collection of products for fans of either team or the game itself. From cookies and cupcakes with the logos of the San Francisco 49ers and the Kansas City Chiefs to football field sheet cakes, the variety of products gives customers options on how to celebrate the occasion.
Freeport Bakery | Sacramento, CA
While this California bakery offers several products based on the sport itself — football-shaped cakes, cupcakes, cookies, pretzel buns and bread loaves, for example — its game day collection backs the 49ers. In addition to colorful cupcakes featuring red and gold frosting and the team’s helmet decorations, customers can purchase a 49ers Extra Large Pretzel, which twists its classic Bavarian soft pretzel into a 49 shape.
Duck Donuts
For the donut-lovers, Duck Donuts’ Big Game Box offers an assortment of donuts with red and yellow icing, sprinkles and more. The box also includes more classic flavors such as Powdered Sugar and Cinnamon Sugar, while offering other abstract snack-inspired options such as Chocolate Icing with Crushed Chips and Pretzels.
Meshuggah Bagels | Kansas City
A classic offering throughout the NFL season, this Kansas City-area bagel shop pays homage to the Kansas City Chiefs with Red & Gold Bagels, available Feb. 9-11 leading up to the Big Game.
