NEW YORK CITY — Sprinkles is broadening its portfolio with the launch of its new line of premium chocolate offerings.
Inspired by the popular cupcake flavors from the brand, Sprinkles Chocolate Bars and Sprinkles Mini Chocolates are available in the bakery brand’s US locations.
The Chocolate Bars are available in four varieties: Red Velvet, Salted Caramel, Sprinkle and Milk Chocolate. The Mini Chocolates come in two flavors: Red Velvet and Salted Caramel. The bars and minis are embossed with the Sprinkles logo and its signature modern dot.
“Sprinkles, the world’s first cupcake bakery, revolutionized the premium dessert category and ignited a worldwide cupcake phenomenon with its innovative baked-fresh daily cupcakes,” said Dan Mesches, president and CEO of Sprinkles. “With dessert enthusiasts passion for unique flavor innovation and pairing, it was a natural step to translate our famous cupcake flavors into a delightful chocolate that brings together the best of both worlds.”
The release of the confectionary offerings follows the launch of a new division of the dessert brand, Sprinkles CPG, which is led by president and CEO Ashley Rogers.
“Sprinkles CPG warrants us to diversify our offerings to complement Sprinkles ‘think outside the box’ approach to fortify Sprinkles as a globally recognized brand,” Mesches said. “Ashley is integral in further strengthening our brand to an ever-growing, loyal fan base.”
Rogers is tasked with driving the CPG vision and strategic leadership across retail and commerce to support Sprinkles’ growth plans, such as its recent global expansion.
“Sprinkles is entering a new phase of growth and transformation while staying true to our legacy of distinctive and premium offerings,” Rogers said. “Building upon the brand’s legacy, we’re reimagining how and where these beloved treats are enjoyed — their growth potential is limitless.”
