DALLAS — As a leading, quickly expanding franchisor of specialty bakeries, Nothing Bundt Cakes is continuing its long-term growth goals by selling nine company-owned bakeries in the San Diego market to private equity firm FS Investors.
“Our focus at Nothing Bundt Cakes is to accelerate growth and build upon the record that we set of over 100 new bakeries in 2024,” said Dolf Berle, CEO of Nothing Bundt Cakes. “Selling our San Diego company-owned bakeries to FS Investors gives them a platform from which they can build a significant number of new bakeries in this region.”
The private equity firm will take the lead in expanding the bakery brand’s presence throughout the region, and the sale will include plans to more than double the number of bakeries in the upcoming years.
“FS Investors brings deep knowledge of the San Diego market, a strong cultural alignment with Nothing Bundt Cakes, and a commitment to growth,” Berle added. “Their local roots and track record as operators make them ideal stewards of the brand in Southern California. We are delighted to partner with FS Investors to build out the San Diego region in the coming years.”
Nothing Bundt Cakes maintains its broad consumer appeal with new and innovative flavors, industry-leading unit-level economics and substantial whitespace for expansion. The bundt cake brand was recently named America’s No. 1 Overall Restaurant Chain in Technomic’s “America’s Favorite Chains” survey and placed as the top choice among Gen Z and millennial customers in the limited-service category.
Nothing Bundt Cakes’ growing consumer following has supported its continued expansion to nearly 700 locations across the US and Canada. The bakery brand is well-positioned to deliver on its goal of opening its 1000th bakery by 2027.
