CHARLOTTE, NC — Krispy Kreme published its inaugural Be Sweet Responsibility Report, a data-driven analysis of the brand’s progress and future goals tied to three pillars of responsibility: “Loving Our Krispy Kremers,” “Loving Our Communities” and “Loving Our Planet.”
“As we aspire to be the world’s most loved sweet treat brand, we take seriously our responsibility to drive positive impact, and none of our accomplishments are possible without our amazing team members, who are the heartbeat of our company,” said Mike Tattersfield, CEO of Krispy Kreme. “For everyone at Krispy Kreme, being sweet is an ongoing mission, and we’ll keep striving to make a positive difference in the long term.”
The report was developed after a comprehensive material assessment that included input from over 60 internal and external stakeholders to identify critical risk areas and opportunities for the brand. This included the identification of 27 material topics which were prioritized into three key focus areas.
“This report reflects our focus and commitment to driving progress in the areas that matter most to our team members, consumers, customers, and everyone engaged with the world’s most loved sweet treat,” said Josh Charlesworth, who will serve as president and CEO of Krispy Kreme on Jan. 1. “We are putting a firm stake in the ground on our commitment to Be Sweet in every element of our operations, in the communities we serve, and for the planet.”
In support of “Loving Our Krispy Kremers,” or the brand’s workforce, leadership focused on increasing diversity and promoting belonging throughout Krispy Kreme. The brand saw a 73% “belonging” score in its 2022 Krispy Kremer engagement survey and key strengths in acceptance and equal opportunity. The report also included the significant diversity among team members and corporate employees. The company has established a global goal to achieve gender parity by the end of 2025.
The “Loving Our Communities” pillar of the report highlights member participation in thousands of Acts of Joy, volunteering and participating in local events. Krispy Kreme fundraising initiatives helped community groups raise $40 million globally and supported more than 83,000 events in the US alone in 2022.
Krispy Kreme’s ongoing commitment to “Loving Our Planet” measured its energy footprint and carbon emissions to chart a path for reducing greenhouse gas emissions. The company has established 2025 goals to divert 50% of food waste from landfills and to achieve 80% recyclable or compostable packaging.
