NEW YORK — Tous les Jours, known for its authentic pastries and breads, opened its new corporate location in New York, marking the company’s first US store to launch with its refreshed brand identity.
The bakery cafe sits near the Flatiron Building and Madison Square Park, two of the most recognizable landmarks in the Big Apple, and in one of Manhattan’s busiest neighborhoods. These factors make the site an ideal location for Tous les Jours’ continued growth.
The 1,830-square-foot store has seating capacity for 20 guests and showcases Tous les Jours’ updated brand elements, including its new logo and imagery.
“New York City is one of the culinary capitals of the world, and we’re thrilled to introduce a new Tous les Jours’ location at such an iconic location,” said Regina Schneider, chief marketing officer at Tous les Jours. “This opening represents an important milestone, and we look forward to welcoming New Yorkers with our thoughtfully crafted menu.”
The location features a curated menu of Tous les Jours classics, including freshly baked pastries, seasonal cakes and artisan breads.
