DILLON, MT — In honor of its 50th anniversary, Great Harvest, a fast-casual bakery and cafe franchise concept, unveiled a new logo and brand motto: “Rise and Stay True.”
Founded in 1976 in Great Falls, MT, Great Harvest’s new branding reaffirms the bakery’s commitments to real ingredients, real people and bread baked from scratch daily, marking the beginning of the next chapter for the company.
“50 years in, we’re not reinventing who we are — we are introducing a sharper, more confident expression of what has always made Great Harvest remarkable: our scratch baking, our commitment to the finest Northern Plains wheat, and our deep community roots, brought to life in a way that resonates with today’s guests,” said John Dikos, CEO of Great Harvest.
The company’s new motto is central to its long-held belief in staying grounded in sourcing and milling Northern Plains whole wheat.
“At a time when scratch baking in our industry has become a thing of the past, we’re proud to stand apart,” Dikos added. “From day one, we’ve been intentional about using only the highest quality ingredients to bake handcrafted bread and wholesome food with whole wheat flour sourced from the same Montana farmers we’ve partnered with for decades. We have an amazing team of bakers, franchisees and support center staff who have been with us for decades, and we’re proud that as we’ve grown, we’ve stayed true to the brand.”
The brand refresh will also include several broader initiatives, such as major investments in operational and technology infrastructure and continued franchise development. The fresh look and motto are designed to give franchise owners a stronger foundation for success.
“I’ve been a franchisee for nearly 15 years with Great Harvest, and I am proud to be part of one of the most exciting moments in our brand’s history,” said Tricia Cray, whose franchise location resides in Fairbanks, AK, with another set to open soon in Lake Havasu, AZ. “We are thrilled to welcome the fresh branding into our bakery and expand into a new market next year. My family and team love our Fairbanks community, and we’ve built something really special here. Operating a scratch bakery is a big commitment, and we’re looking forward to doing it again with our second.”
