To celebrate the program, Dawn Foods held a cake-decorating event on Oct. 5 at the Dawn Innovation Studio with the Jackson chapter’s first volunteers, also called “Sprinklers.” This chapter, which is currently in its preliminary stages and recruiting volunteers, will serve agencies in the Jackson and Ingham counties.
“Birthday cakes celebrate us as individuals and our existence, and I think a lot of foster kids don’t get that opportunity,” said Heather LaBrecque, lead of the Jackson chapter of For Goodness Cakes. “It’s really important to bring that to them. It can boost their self-confidence and just bring some joy into their life.”
Founded in 2016, For Goodness Cakes pairs volunteer bakers with community organizations to celebrate children in foster care and youth overcoming adversity on their special days. Through this partnership, Dawn Foods is encouraging its customers and team members to volunteer and support the delivery of cakes in local chapters such as the latest in Jackson.
“We’ve been in the bakery industry for over 100 years,” said Sarah Richmond, director of corporate giving at Dawn Foods. “One of our mottos and beliefs is that we celebrate life’s sweet moments through the bakery, and that is exactly what For Goodness Cakes does. Everybody should feel special on their birthday and one of our missions at Dawn Foods is to celebrate life’s sweet moments. And For Goodness Cakes does this through its volunteer-led program, to make kids feel special on their day.”
The partnership between Dawn Foods and the national nonprofit was announced earlier this year. This new chapter is one of four that the ingredient company is set to help open. The other three future cities are Kansas City, MO; Louisville, KY; and Seattle. Dawn Foods will also sponsor active chapters located in Houston, Los Angeles, Detroit, northern New Jersey and Minneapolis.