JACKSON, MI — With National Donut Day coming up on June 7, global bakery ingredient company Dawn Foods is offering retail bakers resources and support.
“Donuts are experiencing a significant surge in popularity, presenting bakeries with a delicious opportunity to not only drive sales but also forge lasting connections with customers,” said Anne Marie Halfmann, director of commercial marketing at Dawn Foods. “As the demand for donuts continues to rise, National Donut Day offers businesses a prime opportunity to showcase their creative offerings and attract new customers through enticing treats.”
The donut market is on the rise, with Dawn Foods’ own research indicating that 46% of donut purchasers buy at least a dozen at a time. To support bakeries with their donut sales, the company offers an array of donut mixes, icings, glazes, fillings and packaging solutions to meet ever-evolving consumer interests.
The company also offers how-to videos and troubleshooting manuals on its website to help bakers create consistent donuts for customers. Dawn also has promotional materials for social media available for download and blog posts such as “We’re Sharing Four Strategies To Help Drive Sales and Boost Consumer Excitement” with expert insights.
“At Dawn Foods, our support of bakers extends beyond providing exceptional donut products; we offer comprehensive marketing support, innovative social media strategies, and delicious recipes to empower bakeries not just on National Donut Day, but every day of the year,” Halfmann continued.
Visit the Dawn Foods’ website to see the full range of donut solutions and the National Donut Day support program, and watch this TechTalk with Larry Lobe, technical sales and service manager of Dawn Foods, for information on how to maximize efficiency and profit in a bakery’s donut offerings.
