JACKSON, MI — With the assortment of flavors accessible to consumers, chocolate continues its reign as one of the most popular. In turn, Dawn Foods is giving bakers the tools needed to appease the chocoholics in their bakeries.
“In the ever-evolving world of baking, embracing the timeless allure of chocolate is not just a strategic move but a fundamental aspect of meeting consumer cravings and driving business growth,” said Anne Marie Halfmann, director of commercial marketing at Dawn Foods.
Chocolate was a big hit in multiple bakery categories last year. According to Neilsen Byzzer, chocolate cake sales saw a 5% increase vs. 2022, chocolate cupcakes were up 22% and chocolate flavored donuts showed a 35% growth compared to last year.
To give bakers a hand in capitalizing on this upward tick in popularity, Dawn Foods provides an assortment of chocolate-based ingredients ranging from baked good mixes to icings, inclusions and toppers.
In addition to the ingredients offering convenience, consistency and support for labor efforts, Dawn also offers a Chocolate Mania Inspiration Guide. The downloadable file includes both seasonal and perennial recipes.
