PHILADELPHIA — Insomnia Cookies, whose presence stretches across the US and into Canada and the UK, has opened its 300th bakery.
This year, the late-night cookie brand is set to open 55 total stores. Through a new partnership with Verlinvest and Mistral Equity Partners, Insomnia plans to open more than 1,800 bakeries across the US over the next decade.
“Our first store opened in 2003, and as we celebrate our 21st birthday this October, I’m so grateful to our community of Insomniacs that has grown beyond my wildest dreams,” said Seth Berkowitz, CEO and founder of Insomnia Cookies. “Since day one, our spirit of creativity and imagination has driven us to continue innovating and pushing the boundaries of cookie creations to feed the insatiable hunger of our customers. This tremendous level of growth in such a short time wouldn’t be possible without our loyal Insomniacs and employees, and we look forward to reaching future milestones that allow us to create even more connections over warm cookies.”
To honor the milestone, the company is holding a grand opening event for its latest location in Seattle on Sept. 28. This new store is the first Seattle bakery for the brand.
Insomnia broke into the international market in summer 2023 and has continued that trajectory with its expansion in Ontario, Canada.
