CLEVELAND — Insomnia Cookies is coming to Rocket Arena, home of the NBA’s Cleveland Cavaliers, as part of a multi-year agreement that makes the late-night bakery brand the professional men’s basketball team’s official cookie partner for the 2025-26 season.
The collaboration spawned two concourse concession stands in Rocket Arena, serving a select assortment of Insomnia Cookies’ offerings, including Chocolate Chunk, Peanut Butter Chip and Snickerdoodle.
“Our partnership with the Cleveland Cavaliers and Rocket Arena marks another significant milestone in our growth journey of scaling to 1,800 bakeries globally over the next decade,” said Seth Berkowitz, founder and CEO of Insomnia. “Insomnia’s passionate cult-like following, combined with the Cavs loyal fan base, will help us reach Insomniacs in an unparalleled way.”
In addition to the concession stands, Insomnia’s “Cookies IN Ice Cream” dessert options will be available in suites for Cavaliers and Cleveland Monsters games, as well as select special events and concerts.
“Insomnia Cookies is a household name across Northeast Ohio — and we know that our fans love the brand,” said Allison Howard, EVP and chief commercial officer for the Cleveland Cavaliers and Rock Entertainment Group. “Partnering with Insomnia Cookies and bringing them inside Rocket Arena is another way that we continue to elevate the entire experience for all our fans. We know this is going to be an incredible treat for everyone who walks through our doors this season.”
To celebrate the partnership, Insomnia is offering Cavs fans 15% off all packs until Aug. 9 at 3 a.m. EST at select Cleveland stores.
