CASTRO VALLEY, CA — Beard Papa, a global cream puffs chain known for its customizable cream puff shells and custard fillings, shared that its newest location is set to open on Aug. 5 in Castro Valley, CA.
The opening celebration will be held at 10 a.m. and include giveaways, special gifts for the first 100 customers, promotions, gift card sweepstakes and more.
This continues the Japanese dessert brand’s reach of more than 450 locations and a presence in 15 countries and territories. The Castro Valley location marks Beard Papa’s fourth new shop this year, preceded by Charlotte, NC; Spokane, WA; and Duluth, GA.
The Castro Valley location is also opening in time to celebrate the chain’s birthday, called Beard Papa’s Day, on Aug. 8. Customers can earn triple loyalty points on all purchases and have a chance to win gift cards or 6-packs of cream puffs at participating locations. Additional information can be found on the Beard Papa’s website.