4 finalists selected for 2025 IDDBA Cake’d Challenge
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | (FROM TOP LEFT) LISA DOWLING AND SARA RIVERIA (FROM BOTTOM LEFT) LINDSEY SHAUB AND DILINI SUBASINGHE LIYANAGE

4 finalists selected for 2025 IDDBA Cake’d Challenge

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NEW ORLEANS — The International Dairy Deli Bakery Association (IDDBA)’s upcoming event is on the horizon, and four cake decorators from IDDBA member retailers around the country are gearing up to compete in the third annual Cake’d Challenge.

Set for June 1-2, the contest will challenge decorators to create creative cakes while using mystery ingredients provided by sponsors of What’s in Store Live.

The four finalists include Sara Riveria, B&R Stores, Inc.; Lisa Dowling, Market of Choice; Lindsey Shaub, Festival Foods; and Dilini Subasinghe Liyanage, Jewel Osco. The finalists will be flown to New Orleans May 31-June 3 for a chance to showcase their skills in front of industry leaders.

In the first round, participants will create four different types of cakes, including a cupcake arrangement, a full sheet cake, a 5-inch cake up to three layers and a 10-inch cake up to three layers. They will need to incorporate two mystery ingredients into the bakes.

In the second round a holiday showdown — each participant will select a holiday and decorate four cakes based on their selected theme.

Visit the IDDBA website to learn more.

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