New York — PopUp Bagels listened to customer demand and brought back its Oishii Berry Schmear after the first limited-time run sold out in 2025. Made with Oishii Nikko Berries, the schmear brings bright strawberry flavor to PopUp Bagels’ signature whole bagels.
Oishii’s pesticide-free, non-GMO Japanese varietal berries are grown year-round and are known for their consistent sweetness, aroma and texture. Since the partnership’s initial run, both brands have gained nationwide attention: PopUp Bagels has expanded into a national brand with more than 40 locations, while Oishii’s berries are now available at more than 300 retailers across 18 states.
“We don’t bring things back unless people are still talking about them,” said Adam Goldberg, founder of PopUp Bagels. “The Oishii Berry Schmear was one of those products. Guests loved it, our teams loved it and the quality of the berries speaks for itself. Oishii grows an incredible strawberry, and that flavor came through in every bite.”
The Oishii Berry Schmear is available at all PopUp Bagels locations while supplies last through July 1. To celebrate the return, Oishii will offer complimentary Oishii Berry sampling at select PopUp Bagels locations during the run.
