GRAPHIC COLLAGE BY AVANT FOOD MEDIA
GRAPHIC COLLAGE BY AVANT FOOD MEDIA

Shipley Do-Nuts intros freeze-dried SKITTLES to industry in LTO

GRAPHIC COLLAGE BY AVANT FOOD MEDIA
GRAPHIC COLLAGE BY AVANT FOOD MEDIA

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HOUSTON — Shipley Do-Nuts is tasting the rainbow with its POPTASTIC do-nut, its first-ever limited-time donut.

The donut consists of a classic yeast donut with strawberry or cherry icing topped with colorful freeze-dried SKITTLES. Shipley is the first brand in the US to feature the freeze-dried candy, Mars’ new foodservice product.

“For our first limited-time do-nut in our 88-year history, we wanted to create something truly unique, and the new freeze-dried SKITTLES definitely fit the bill, adding a tantalizing, tangy crunch to our beloved strawberry and cherry iced donuts,” said Kaitlyn Venable, research and development chef for Shipley Do-Nuts. “This is just the start of a new flavor innovation journey for Shipley, and we have more surprises in store for our guests in 2024.”

The product is available at all Shipley Do-Nuts locations through March 31, or while supplies last.

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