BUFFALO, NY — Rich Products has expanded its executive team with the addition of industry vet Tracey Ziener as executive VP, chief research and development (R&D), food safety quality assurance (FSQA) officer.
With prior experience as an R&D leader and a specialization in developing new products, packaging and technology programs, Tracey will lead Rich’s global R&D and FSQA functions.
“Innovation is at the core of who we are as a company. It’s what we were founded on 78 years ago,” said Richard Ferranti, CEO of Rich Products. “Tracey’s strong leadership, technical skills and unique ability to build highly effective global R&D teams, will enhance that focus on innovation, helping us to drive growth and deliver greater value to our customers.”
Prior to the new role, Tracey had a long tenure at Mars as VP of R&D, global chocolate business, where she developed expertise across industries such as confectionary and food. Additionally, she’s worked in all R&D areas across the globe to launch an assortment of innovations.
“Rich’s has a long history of pioneering many of the food industry’s game-changing products,” Tracey said. “I’m excited to join a forward-thinking company that is passionate about innovation and is delivering unique solutions to customers around the world.”