BUFFALO, NY — Global, family-owned baking company Rich Products (Rich’s) is debuting a new partnership with Irish whiskey brand Baileys at the upcoming International Dairy Deli Bakery Association (IDDBA) conference, set to take place June 1-3 in New Orleans.
Rich’s will give IDDBA attendees a first look at the custom lineup, which includes an assortment of dessert solutions made with Baileys Irish Cream. Attendees will also experience live product demonstrations, an interactive AI recipe experience, industry insights, digital tools and labor-saving solutions for bakeries.
“This year marks a special IDDBA appearance for Rich’s, as we’re celebrating our 80th anniversary as a family-owned food company,” said Alvino Battistoni, senior VP, in-store bakery and deli division, Rich’s. “Innovation has always been at the heart of who we are. We’re excited to showcase some of our newest innovations at IDDBA this year — from new products and solutions to the unique ways we’re leaning into digital technology — all to help bakeries stay ahead, deliver on the latest consumer trends and drive growth in today’s rapidly evolving marketplace.”
The portfolio of products to be displayed at IDDBA is outlined below.
— Baileys Irish Cream Ice Cream Cake: This alcohol-free ice cream cake includes swirls of chocolate and topped with smooth coffee icing and chocolate shavings.
— Baileys Irish Cream Cheesecake (6-inch, 3.25-ounce slice): This non-alcoholic Baileys Irish Cream-flavored cheesecake combines New York–style richness with a chocolatey crust and drizzle for the ultimate treat.
— Baileys Baked Cookie (6-pack) and Cookie Dough (2.5-ounce): A fusion of rich chocolate and the taste of Baileys Irish Cream, this soft, chewy cookie offers a perfectly indulgent experience in every bite.
— Baileys Irish Cream Tres Leches Soak: Authentically crafted in Mexico, Tres Leches Soak infused with the smooth, indulgent flavor of non-alcoholic Baileys Irish Cream, brings traditional Hispanic desserts to life.
— Baileys Irish Cream Bettercreme (9-inch pail): Rich’s famous Bettercreme — now infused with non-alcoholic Baileys Irish Cream — offers an indulgent twist ideal for elevating donuts, cakes, parfaits, cookies, and more.
