ST. LOUIS — From Chick-Fil-A to Sweetgreen and beyond, many fast casual brands have been jumping into creating merchandise inspired by loveable items from their respective menu. Panera Bread is the latest bakery cafe to join the trend, creating a merch drop inspired by its menu.
The Panera Shop, filled with an array of merchandise ranging from bread-themed onesies to mac and cheese-inspired sweatsuits, serves as part of the week-long Panera Faves promotion for MyPanera members and app users from May 1-7. The week-long promotion also includes a range of offers through the Panera app that change depending on the day.
The MyPanera program has been active since 2010 and allows its 52 million members to choose their own rewards — a feature introduced in 2022.
“MyPanera has always been focused on delivering personalized experiences and disruptive value to our guests, and we look forward to rewarding and celebrating our loyal members all MyPanera week long,” said Eduardo Luz, chief brand and concept officer for Panera Bread.