LINDON, UT — Through a partnership with Marquee Brands, owner of the Martha Stewart brand, Crumbl crafted a unique menu lineup in honor of the reissue of the celebrity’s book, Entertaining.
“Martha Stewart is the original lifestyle icon, the blueprint for modern entertaining and the ultimate authority on all things delicious,” said Sawyer Hemsley, co-founder and chief brand officer of Crumbl. “Partnering with someone who has inspired generations of bakers, hosts and creators is a dream come true for us. Together, we’ve crafted a menu that celebrates Martha’s influence in true Crumbl fashion.”
Of the seven items on this week’s menu, four draw direct inspiration from Martha: Chocolate Tart Cookie, Coconut Layer Cake, Mile-High Lemon Pie and Chocolate Chip Cookie Thin. The recipe was co-developed by the bakery brand’s menu team and the Martha Stewart brand team.
“Martha and our talented team of food experts have inspired people to cook, bake and entertain beautifully for decades,” said Thomas Joseph, EVP of culinary at Marquee Brands. “We are beyond thrilled to collaborate with Crumbl to bring recipes from Martha’s iconic first book, Entertaining, to life in a way that feels both nostalgic and new. It’s a great example of how the Martha Stewart brand comes to life through meaningful partnerships in the food and beverage category.”
The collaboration is available in 6-pack orders of limited-edition yellow boxes.
