CHARLOTTE, NC — While retail bakeries across the US embraced Barbie in honor of the 2023 movie inspired by the toy, Krispy Kreme has launched its own collection to mark Barbie’s 65th anniversary.
“We’re excited to celebrate the Barbie brand’s 65th birthday with a collaboration that’s full of fun and flavor,” said Dave Skena, global chief brand officer for Krispy Kreme. “We’re bringing Barbie’s iconic fashions to life through delicious doughnuts that are sure to thrill Barbie and Krispy Kreme fans alike.”
The Barbie x Krispy Kreme Collection, created in partnership with the donut brand and Mattel, features four new donut varieties inspired by the doll and its iconic motifs such as Barbie’s color scheme and DreamHouse.
The lineup includes:
- Barbie Pink Doughnut: The original glazed donut — inspired by the doll’s signature pink hue — is piped with pink buttercream, dusted with sparkly pink sugar and topped with Barbie sunglasses.
- Malibu Dream Party Doughnut: An unglazed shell donut filled with Cake Batter Kreme, dipped in blue icing and sparkly graham sand, topped with a Barbie DreamHouse piece and piped with a white cloud.
- Barbie Berries ’n Kreme Doughnut: This unglazed shell doughnut is filled with Strawberry Kreme, dipped in white icing, drizzled with purple and pink buttercream, and topped with a Barbie heart.
- Barbie Sweet 65th Doughnut: This original glazed donut is dipped in chocolate icing and topped with Barbie Sweet 65th sprinkles.
“Barbie and Krispy Kreme are two brands that immediately spark joy and elicit sweet memories,” said Meredith Norrie, VP of global licensing and consumer products at Mattel. “As we continue to celebrate Barbie’s 65th anniversary this year, Krispy Kreme is the perfect partner to join us, inviting fans across generations to enjoy the perfect blend of flavor and style, with nods to Barbie sprinkled into every bite.”
The doll-themed collection is available at participating locations and at select grocery stores.
