CHARLOTTE, NC — Krispy Kreme unveiled a collaborative donut collection through a new partnership with Pop-Tarts.
“Krispy Kreme and Pop-Tarts are coming together for the very first time – you know the result will be Crazy Good,” said Dave Skena, chief growth officer for Krispy Kreme. “Krispy Kreme and Pop-Tarts fans will love kicking off the year with this delicious collaboration.”
The Krispy Kreme x Pop-Tarts Crazy Good Doughnuts collection features three all-new flavors:
Pop-Tarts Frosted Strawberry Doughnut: This unglazed shell donut is filled with strawberry filling, dipped in shortbread icing, and topped with shortbread pieces, sugar sprinkles, strawberry filling drizzle and a Frosted Strawberry Pop-Tarts Bites piece.
Pop-Tarts Frosted Chocolatey Fudge Doughnut: An Original Glazed donut dipped in chocolate icing and topped with brownie batter flavored buttercream, crushed Frosted Chocolatey Fudge Pop-Tarts Bites and white nonpareils.
Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut: A cinnamon sugar donut topped with brown sugar cinnamon cream cheese flavored buttercream and a Frosted Cinnamon Roll Pop-Tarts Bites piece.
“Pop-Tarts aren’t just for the toaster – they can also infuse culinary creativity to delight consumers,” said Jessica Waller, GM of Kellanova Away From Home. “Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands.”
The mashup collection is available individually or by the dozen in-store and for pickup or delivery at Krispy Kreme locations nationwide.
