TORONTO — Jenna Rae Cakes, the Canadian boutique bakery, teamed up with Loacker, an Italian wafer cookie brand, to celebrate the CPG brand’s 100th anniversary.
“We’ve built our company with a focus on celebrations, family and quality, and we believe that celebrating birthdays brings an added touch of sweetness to life,” said Jenna Hutchinson, co-owner and founder of Jenna Rae Cakes.
The partnership with Jenna Rae Cakes is part of Loacker’s “goodness is a rebel’s choice” platform and will include a series of surprises throughout the wafer brand’s milestone year.
“As we honor 100 years of Loacker, we reflect on the journey that has brought us here,” said TJ Rooney, president, North America at Loacker. “Since 1925, Loacker’s core values to be uncompromising and to always pursue outstanding quality have stood strong. This partnership recognizes the ‘pure goodness’ that has defined Loacker for a century.”
The birthday celebrations will kick off with the ceremonial unveiling of a 4-foot, 100-layer cake designed by Jenna Rae Cakes. The cake will feature locally sourced, high-quality ingredients.
“We’re excited to celebrate 100 years of Loacker, and we can’t wait to share what we’ve been working on to mark this impressive milestone,” Jenna said.
