PHILADELPHIA — Insomnia Cookies has teamed up with tbh (To Be Honest), a hazelnut spread producer, to reimagine nostalgic snacking in a better-for-you, better-for-the-planet way with the limited-edition Banana Crepe Filled Deluxe cookie.
The cookie features banana-flavored dough mixed with chocolate chunks and filled with tbh hazelnut spread.
“I couldn’t be more thrilled to partner with tbh to deliver our latest warm, delicious creation to Insomniacs,” said Seth Berkowitz, founder and CEO of Insomnia Cookies. “Our two brands have a lot in common, both started by University of Pennsylvania students, and prove that when you use your imagination and push boundaries, great products are born.”
tbh was co-founded by Stranger Things actor Noah Schnapp. The company’s hazelnut spread is made with 50% less sugar, three times the protein as other hazelnut spreads and contains no palm oil.
To celebrate the partnership, Schnapp hand-selected his favorite Insomnia cookies to curate tbh packs. The packs include Chocolate Chunk, M&M’s, Double Chocolate Chunk, Peanut Butter Chip, Chocolate Chip Brownie, S’mores, Salted Caramel cookies and limited-edition Banana Crepe Filled Deluxe made with tbh.
The limited-edition cookie and curated tbh packs are now available at all Insomnia locations nationwide, for local delivery and nationwide shipping through May 21, or while supplies last.