MIAMI — In a move to facilitate exponential growth, Vicky Bakery, a family-owned Cuban bakery brand, announced the appointment of George Barriere as CEO.
In this leadership role, Barriere will scale the brand while preserving the heart and family values Vicky Bakery is known for. He brings extensive cross-industry expertise spanning technology, real estate and foodservice.
At 18 years old, Barriere was responsible for managing the day-to-day operations of various family-owned businesses in New York. By 26, he launched his first business in South Florida and has since led multiple companies across an array of industries.
Barriere played a pivotal role in developing Vicky Bakery’s original licensing model, helping lay the groundwork for the franchising structure in place today. He has supported the company in various advisory roles and, in addition to his new role as CEO, currently serves as chair of the executive board of directors across all Vicky Bakery companies.
“This isn’t just about expansion — it’s about building on a legacy,” Barriere said. “At our core, we are still a family business. We want to grow with intention, preserve what makes us special and bring the Vicky experience to more communities than ever before.”
Barriere will prepare the company for its expansion across Florida and beyond, with a goal of opening eight new locations by the end of the year and scaling to 100 stores nationwide by 2030.
In addition to future product line launches, Barriere is focused on optimizing operations, improving resource allocation and addressing budget challenges to ensure the company’s infrastructure supports its goals.
