MENLO PARK, CA — Bold Baking Network announced its partnership with Future Today to launch the first-ever 24/7 baking FAST (Free Ad-supported Streaming Television) channel.
The collaboration brings thousands of shows and more than 1,000 hours of content to streaming audiences to deliver entertaining and educational baking insights to global home bakers.
The Bold Baking Network, co-founded by renowned baker and YouTube creator Gemma Stafford, has curated proven audience engagement. Her show, Bigger Bolder Baking, has amassed over half a million video views, with 97% of audiences making at least one of her recipes and more than 15 million hours spent watching her shows.
“The creator economy is revolutionizing how we deliver premium entertainment, and the Bold Baking Network represents the next evolution in culinary content,” said Vikrant Mathur, co-founder of Future Today. “By partnering with visionary creators like Gemma Stafford and her network of baking talents, we’re delivering fresh, engaging programming to streaming audiences while expanding our mission to deliver content viewers are passionate about. This isn’t just another cooking channel — it’s a creator-driven platform that transforms how people experience and engage with baking entertainment.”
With the Bold Baking Network, Gemma has united a combined audience of nearly 40 million viewers. The global streaming deal with Future Today complements its existing linear programming, which reaches more than 60 million US homes, and its partnership with Delta Air Lines which features the network’s shows across the entire airline.
“Baking brings comfort, creativity and community into people’s lives,” Gemma said. “We believe all bakers are creators, and now we’re giving them a platform to reach millions. Our partnership with Future Today helps us share the joy of baking with a global audience, while fostering a vibrant community that attracts brands and sponsors eager to connect.”
Bold Baking Network will span various categories including:
— Family Baking
— Travel and Global Cuisines
— Seasonal Specialties
— Beginner to Advanced Techniques
— Celebrity Chef Features
— Educational Series
— Live Events
— Product Reviews
— Shopping
The partnership aligns with Future Today’s existing audience engagement and advertiser opportunities. In addition to traditional advertising, brands can integrate into the network’s content through seasonal programming specials, product placements in recipe demonstrations and new product launch features.
