NEW YORK — Bagel makers across the country are gearing up for another edition of the New York BagelFest, set for Nov. 15. The event, created by BagelUp and presented by King Arthur Baking Co., brings together the best of the best for a full day of competition, tastings, and hands-on training and experiences. Interested exhibitors are required to submit applications by June 26.
“BagelFest is a proven platform to launch regional brands into the national culinary spotlight,” said Sam Silverman, CEO of BagelFest and BagelUp. “Exhibitors gain exposure to thousands of passionate consumers and millions more eyeballs through high-profile media, while building lasting connections with top makers from across the country and around the world. If you’re serious about growing your bagel brand, there’s no higher-leverage investment than exhibiting at BagelFest.”
Attendees will experience the day’s festivities alongside rising stars from New York, across the US and beyond. The annual event has become the premier gathering for the bagel makers, with rising exhibitor demand vs. last year.
Organizers are seeking a diverse mix of established and emerging brands. Applicants will undergo a review process that may include interviews, tastings and evaluations to ensure attendees experience the very best bagels, spreads, toppings and complementary food products available.
“BagelFest has honestly been the best thing ever for my business,” said Oren Salomon, winner of the 2025 Best Bagel and owner of Starship Bagel in Dallas, TX. “We went from neighborhood bagel shop to regional bagel shop, and people started driving out from over an hour away to wait in line for our bagels.”
Starship has become one of the most decorated brands in BagelFest history, earning Best Bagel honors in 2023 and 2025, Schmear of the Year in 2024, a Schmear of the Year Runner-Up finish in 2025, Best Showmanship in 2025, and Most Creative Runner-Up recognition in 2025.
The exhibitor application announcement comes as BagelFest develops a revamped sponsorship program intentionally focused on building meaningful partnerships and enhancing attendee experience. Companies interested in sponsorship opportunities are encouraged to contact the BagelFest team to discuss partnership and custom activation options.
For more information and to apply, visit the BagelFest website. To learn more about Starship’s post-BagelFest boom, watch this short interview from Craft to Crumb.
