NEW YORK — Ess-a-Bagel, a family-owned business known for its kettle-boiled bagels, announced the opening of its new Broadway location, settled in the heart of New York’s Financial District. The store’s new location will provide convenient access for a variety of customers.
“Opening a new Ess-a-Bagel location in the Financial District has always been a dream of mine,” said Melanie Frost, CEO of Ess-a-Bagel. “I’ve long wanted to bring Ess-a-Bagel downtown and offer something truly special to the business community. We’ve always believed that a great bagel can bring people together, and this expansion gives us the opportunity to do just that with a whole new community.”
The grand opening, set for March, will feature an assortment of new menu items and limited-edition offerings. Customers will also find special promotions and freebies in addition to giveaways, contests, photo opportunities and a surprise guest.
Leading up to the event, Ess-a-Bagel will roll out a series of pre-launch events on social media, including giveaways, contests and surprise collaborations.
“Every bagel is crafted with the finest ingredients and meticulous attention to detail to ensure perfection,” Frost said. “As my aunt and our founder, Florence Wilpon, always said, ‘Our bagels are made with a lot of love, and that truly makes all the difference.’ It’s not just about making bagels—it’s about creating an experience that’s deeply connected to New York’s bagel culture while fostering a sense of community.”
