KANSAS CITY, MO — The December Craft to Crumb mini-mag featuring Fareway Bakery in Winterset, IA, is now live.
The new issue explores how Fareway Stores’ bakery business unit has boomed in recent years. The grocery chain has opened nearly a dozen in-store bakeries that supply baked goods to almost 140 stores across seven states.
In the baker profile section meet the women leading Fareway’s in-store bakery business, Sarah Chapman and Amanda Munson. The bakery sales specialists work together to support the in-store bakeries and have their hands in the mix of everything from new bakery openings to product development and beyond.
For more information on the role in-store bakeries play in varying occasions, check out the consumer trends story. With in-store traffic starting to return to pre-pandemic levels, bakeries are paying attention to trends such as a growing interest in portion control and creative ways to celebrate small moments and adapting accordingly.
The digital issue provides readers with exclusive interviews and behind-the-scenes multimedia content.
Craft to Crumb is a contemporary, interactive media model that brings retail bakers the latest consumer trends from leaders in the industry.
The digital mini-mags provide a bite-sized media experience showcasing a notable bakery making waves in the industry. Released quarterly, the mini-mags feature product development, supplier solutions, embedded behind-the-scenes videos and more, all with easy access from any digital platform.
