LINDON, UT — Crumbl Cookies has made a strategic move to revamp its branding after six years of business. The updated appearance marks the company’s growth from a local bakery to a franchise with nearly 1,000 locations.
“I’m pleased to share that Crumbl Cookies is undergoing a brand refresh in the coming months/year,” said Sawyer Hemsley, co-founder and chief brand officer of Crumbl. “This is not a complete rebrand, but rather enhancements to the brand we’ve built a solid foundation upon. The purpose is to infuse new life and energy into Crumbl while maintaining our core values.”
The subtle changes to Crumbl’s signature pink brand include the addition of more vibrant colors, sleeker packaging and reimagined icons. The rollout of the branding shift began on social media profiles and the Crumbl app, followed by an official announcement from Sawyer with a video previewing the updated branding.
“The changes are a deliberate effort to keep our brand relevant,” Sawyer said. “Our focus is on evolving without losing the essence of what Crumbl stands for.”
