MEDFORD, OR — Buttercloud Bakery is elevating its gifting capabilities for the holiday season.
The bakery released its Holiday Celebrations collection, which features an assortment of new holiday flavors such as Cranberry Orange Pecan, Cherry Almond, Molasses Gingersnap and Chocolate Peppermint Crinkle. The limited-edition lineup of baked goods is available for nationwide shipping until Dec. 31.
In addition to the holiday collection, Buttercloud also announced the integration of Gifted, an app that offers a personalized gifting experience in real-time via email. The partnership will enable Buttercloud customers to easily send personalized gifts and messages. The “Gift This Item” feature, available on each product page, allows customers to schedule the timing of the gift message and gift recipients a virtual unwrapping experience.
“The ongoing investments we are making as part of our digital transformation journey are contributing to the strong online sales growth, we’ve been experiencing at Buttercloud Bakery and the Gifted app integration is allowing us to deepen our engagement with new and existing customers,” said Gibson Holub, owner and co-founder of Buttercloud Bakery. “While our digital transformation continues, we believe that the Gifted app will further enhance the Buttercloud Bakery online shopping experience, presenting a dynamic new feature that empowers the recipient and saves the day for procrastinators.”
