AUSTIN, TX — Vital Farms and Black Seed Bagels announced a dual partnership with Pebble Bar, a renowned cocktail lounge nestled against Rockefeller Center, to serve a limited-time Pebble Egg & Cheese cocktail for the holiday season.
Inspired by Black Seed Bagels’ Bacon, Egg & Cheese made with Vital Farms eggs, the cocktail puts a festive spin on the classic breakfast sandwich.
“Black Seed and Pebble Bar are proud to collaborate with Vital Farms, not only because they are committed to raising the standards on everything they do, but because we share sustainability values,” said Matt Kliegman, Black Seed Bagels and Pebble Bar partner. “Black Seed is committed to reducing food waste and the upcycled bagel eau-de-vie is one of our most creative ways to redirect food waste yet.”
Made with Vital Farms egg whites, Black Seed Bagels eau-de-vie — a first-of-its-kind spirit distilled from Black Seed’s surplus bagels and produced by Matchbook Distilling Co. — bacon-infused bourbon, and other ingredients, the drink is dry shaken together and adorned with an image of a sunny-side-up egg stenciled with everything bagel seasoning, cheddar cheese powder and a black pepper mix. The holiday-themed libation will be available until the new year.
“Black Seed Bagels has been a longtime friend of Vital Farms, and we always like to find a reason to celebrate together,” said Erin Krenek, senior communications manager at Vital Farms. “This year, we wanted to toast their ten-year anniversary with something bold around the holidays. A cocktail twist on the iconic bacon, egg and cheese felt unexpected, and there’s no better place to enjoy a cocktail than Pebble Bar at Rockefeller Center.”
