LEN MILLS, PA — The words “golden” and “dirty” don’t typically find themselves in the same sentence, let alone the same product launch … until today.
Golden Waffles, a provider of fresh-baked waffles for foodservice and other dayparts, and Dirty Dough, a company under the Craveworthy Brands umbrella known for its gourmet stuffed cookies, teamed up to develop Waffle Bites.
“We created Waffle Bites with all-day indulgence in mind,” said Jax Sperling, senior VP of culinary and supply chain at Dirty Dough. “Partnering with Golden Waffles lets us take that signature Dirty Dough decadence beyond layered cookies and bring it into a cozy, crispy format that levels up the ‘craveworthy’ factor. Whether it’s a quick breakfast bite, a midday pick-me-up or a late-night treat, Waffle Bites give our loyal guests a new way to satisfy their cravings, anytime, any day.”
The new addition to the Dirty Dough menu is available in four flavors:
– Churro: Cinnamon-sugar coated Waffle Bites layered with dulce de leche and waffle syrup.
– Funnel Cake: Powdered sugar-coated Waffle Bites topped with cherry pie filling and whipped cream.
– Peanut Butter Sundae: Waffle Bites layered with peanut butter, chocolate drizzle and peanut butter cups.
– Chocolate Hazelnut: Waffle Bites coated in chocolate hazelnut spread and sprinkled with colorful mini chocolate candies.
“We’re proud to team up with Dirty Dough to bring our waffles into an entirely new kind of dessert application,” said Mike DiBeneditto, CEO of Golden Waffles. “Waffles have seen explosive growth across foodservice, and it’s exciting to showcase the versatility of our formats.”
Waffle Bites can be purchased at more than 50 Dirty Dough locations nationwide.
