NEW YORK — Whether it’s the Super Bowl or the MLB playoffs, major sporting events can serve as an excellent source of inspiration for retail bakeries to connect with their customers. With the New York Knicks competing in the NBA Finals for the first time since 1999, local businesses such as Baked by Melissa are helping New Yorkers celebrate in style.
The brand announced a limited-time collection inspired by the professional basketball team. Baked By Melissa’s New York Forever 25-Pack features an orange and blue tie-dyed vanilla cupcake base with vanilla frosting topped with orange and blue sprinkles.
To wrap it all up, the clamshell case includes a blue band emblazoned with imagery nodding to the team and its home of the Big Apple.
The 25-count pack is available for $39 in the bakery’s New York City stores and its kiosk inside Madison Square Garden, as well as online, while supplies last. Having an e-commerce branch of this limited-time drop helps connect the brand to customers across the country, eliminating access barriers.
