NEW YORK — Ess-a-Bagel is bringing its renowned bagels to the Upper West Side for the first time through a partnership with Wonder, a “digital food hall” that allows customers to order from multiple different restaurants in a single order.
The NYC bagel brand is joining the concept as the exclusive breakfast option available inside Wonder Upper West Side.
“This partnership gives us the chance to grow without losing what makes us who we are,” said Melanie Frost, CEO of Ess-a-Bagel. “We are still using our team, our recipes and our standards, so customers are getting the same Ess-a-Bagel they know, just in a more convenient setting.”
The collaboration also introduces a unique “store-within-a-store” experience where Ess-a-Bagel employees can be seen preparing and serving the food onsite, ensuring the same quality and consistency customers have come to expect from the bagel shop.
For more on the Ess-a-Bagel brand, read the March 2026 Craft to Crumb Roadshow.
