DALLAS – Nothing Bundt Cakes is celebrating the opening of its 600th bakery, located in Tampa – Town ‘N’ Country, FL.
“We have been able to drive the business forward by elevating celebratory occasions and leveraging the ‘treat yourself’ trend, something our cakes have been doing since we opened our first bakery more than 25 years ago,” said Dolf Berle, CEO of Nothing Bundt Cakes.
As the 41st new location of the year, the Dallas-based company has bakeries in more than 40 US states and Canada, becoming the nation’s largest specialty cake company.
“With the great desire guests have to show care and kindness to their loved ones and colleagues, coupled with the rising trend of Gen Z enjoying ‘little sweet treats’ and the snackification of the American diet, Nothing Bundt Cakes is growing faster than ever,” Berle added.
In addition to following cultural trends and expanding their reach, Nothing Bundt Cakes and Bakery Owners are focusing on flavor innovation. The bakery brand recently launched its first-ever seasonal lineup – the “Taste of Summer” collection – which features six new flavors, rolling out now through August.
