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Celebrate our launch!

Enter the Craft to Crumb Great Ingredients Giveaway,
sponsored by the California Walnut Board and Farmer Direct Foods.

Craft to Crumb, the fresh, new media platform created exclusively for the retail baking community, launched in February 2023.

To celebrate, our sponsors are giving away 1,000 lbs. of fresh California walnuts and 1,000 lbs. of premium flour from Farmer Direct Foods delivered to your bakery.

Two lucky bakers will be selected the week of March 27, 2023.

Join our social media community — like, subscribe and share on our platforms — and increase your chances of winning.

*No purchase necessary. Must be a US resident and own or work in a retail bakery. The contest is not open to home bakers. Entry period ends at 11:59 p.m. CST on March 15, 2023. Giveaway participants agree to receive a free Craft to Crumb subscription and marketing communication from the giveaway sponsor(s) selected below. You can unsubscribe from these lists at any time. Please review our privacy policy here, and the full terms and conditions here.

The Great Ingredients Giveaway has ended. Winners will be notified the week of March 27, 2023.

Behind the Brands

With a mission to share insights and inspiration for the retail baking community, Craft to Crumb leads a casual but informed style of conversation with the industry’s most innovative artisan bakers. This community-focused platform promotes partnership and idea sharing and brings bakers the latest consumer trends and product development from leaders in the industry. This is a crafted celebration of trendsetters and boundary breakers, backed by fresh insights from baker to baker.

The California Walnut Board represents the growers and handlers of California walnuts: a versatile ingredient in bakery foods ranging from sweet goods to artisan breads to savory pastries. They contribute flavor, texture, functionality and nutritional value. Plus, they help bakers tell a story about their products with a whole food ingredient grown in California.

Farmer Direct Foods is a leading producer of whole grain, stone-ground and high-protein flours that meet the exacting standards of artisan bakers. Milled and sold with integrity, these flours can be traced directly back to the company’s farmers’ ancestral wheat fields through its patented Identity AssuredTM process.

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