ATLANTA — Edible and Mars brand M&M’s have partnered for a limited-time brand collaboration.
Starting this month, Edible will decorate its cookies, cheesecakes, chocolate and vanilla cakes, and fruit arrangements with M&M’s Minis. This is the company’s second candy-themed partnership. In 2022, it partnered with Mars on a product line featuring TWIX.
“From our eye-popping fruit arrangements adorned with colorful M&M’s to our succulent baked goods that have been taken to the next level with M&M’s toppings, this collaboration takes consumers’ taste buds on a flavor-filled rollercoaster ride,” said Angela Johnson, VP of innovation and merchandising for Edible Brands. “It is a great experience to be partnering with a brand that shares our passion for proving there is always a reason to be sweet.”
The collaboration is available at over 1,000 Edible stores globally, with the full selection available to view on the brand’s website.